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OK, so it wasn’t on film at all but I did get up close and personal with a local reporter. Yesterday I met with Josephine Bridges who writes for numerous papers including a local favorite that covers my neighborhood: The Southeast Examiner. Josephine is writing a story on four Portland Open Studios artists who work with unusual materials, and our resident publicity hound, Bonnie Meltzer, put her in touch with me.

Grinch before

Josephine and I had met before, but last time I was doing demos in my dining room so she was very excited to see my new studio and all of my new work. I was nervous because I don’t usually get to talk with reporters — they usually review my work without any interaction from me — but she put me right at ease. We just sat and had a conversation as if she just stopped in for tea and the time flew by. Of course I did my homework beforehand and had a press kit ready. I haven’t made too many of those either but it’s easy to find advice online on what to include.

My press kit included:

  • A copy of my resume
  • My art statement
  • My two latest press releases (about the HGTV show and my solo show at City Hall)
  • A sheet titled “What is Encaustic?” so she can write knowledgeably about my technique without having to do any additional research
  • Two promotional post cards with images on my work on them, one with a sticker announcing upcoming shows.
  • Two business cards (Someone once told me to always include two so they can give one to a friend or have one at the office and one at home)
  • A CD with high resolution images of 5 recent paintings, an image list with titles and sizes, 2 images of me with my work, 2 images from my book (Embracing Encaustic). After looking over the book she was so enthusiastic that I gave her a copy of that too!
  • What I forgot: Copies of previous press clips (duh!) and a class schedule. It turns out that she wants to take a class!

Josephine was pleasantly surprised when I gave her the folder containing my press kit. Hopefully it will make it that much easier for her to use one of my images in the story. I shamelessly pointed out that I haven’t even done a press release on the book yet, so it’s something she might consider for another story. It seems like it could have a good DIY angle.

She did ask one question that I hadn’t had before: “What’s the one thing you want people to know about your work?” This is a great question! I told her that all the technical aspects of encaustic tend to scare some people off and they should know that it’s really not that hard to get started if you just know a few basic techniques.

Look for the article in the October issue of The Southeast Examiner.

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RobertsonWorkshops.com online video classes bring Linda Robertson, an art teacher with international experience, right into your studio. Work at your own pace and watch the videos as many times as you want for a whole year.

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My Books: Embracing Encaustic Series

There are now two books under the Embracing Encaustic title, Learning to Paint with Beeswax and the new title Advanced Techniques for Mixing Media, each focusing on specific encaustic techniques. Between the two books there are a total of 70 artists who share their work, reveal their personal painting methods and explain why they are compelled to make the work they do.Find out more and purchase them online here.

Embracing Encaustic: Learning to Paint with Beeswax
By Linda Robertson

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